Web Modernization Framework
Web Modernization Design Principles
Our design framework is at the intersection of world-class customer experiences and the obsession to modernize the mission. It empowers agencies like yours to create compelling, cohesive, accessible, and intuitive experiences that put your constituents at the center and improve their satisfaction score. Our framework also easily fits your agency’s existing brand & style guide, or we can work with you to refresh your style guide during the implementation.
Built on a high quality, modern & scalable design foundation.
Human-centric approach
Our design framework applies human-centered design principles and best practices to place your constituent’s perspective at the forefront. This means your constituent journeys are personalized, their root problems are addressed, and your site created using our design framework will fulfil their exact purpose.
Accessibility
We want to help you deliver inclusive digital experiences that your constituents deserve. Therefore, we built our design framework, considering the needs of people with a diverse range of hearing, movement, sight, and cognitive abilities for a truly accessible content experience.
We’re compliant with ADA and WCAG 2 Level AA and adhere to usability guidelines—ensuring that our partner agencies can meet the requirements for the Americans with Disabilities Act and Section 504 of the Rehabilitation Act.
Mobile first
Over 54% of web traffic comes from a mobile device. By 2025, it is expected that 72.5% of users will access the internet solely through mobile. To keep up with the ever-growing user expectations in the digital world, we built our design framework with a mobile-first approach. It ensures the key elements and core functionality of your website are present, even on smaller devices—giving the users a consistent, seamless, and visually appealing experience, regardless of how or where they prefer to access your site.
Enhanced user experience
Enhancing the user experience means understanding your visitors and tailoring the content to their journey. Our human-centric approach and design framework allows you to target pre-defined audiences and truly enhance each user’s experience. Not just that, you can also provide a different experience to a visitor from out-of-state or try two versions of your hero image to see which one performs better or even show an FAQ to returning visitors to see if it reduces calls to your call center.
Color
The importance of color cannot be overstated. Color amplifies the message, reinforces ideas, and inspires emotions. We understand this and that’s why our design framework takes into consideration visual perception preferences, inclusive design, and accessibility when building any agency web experience.
Type
A major element of the design framework, typography helps create an accessible, consistent user experience across all web pages. When done right, typography amplifies powerful content and enhances your site’s overall look and feel.
Grid
Our design framework uses a responsive grid that allows layouts to change dynamically based on the size of the screen. This translates to consistent experience across mobile, web, and app-based platforms.