Adobe’s content supply chain optimization framework.
Adobe Professional Services empowers you to achieve personalization at scale through content supply chain optimization.
Our collaborative and insights-driven approach ensures optimization throughout the content lifecycle.
Parts of your content supply chain.
Your content supply chain contains various elements. Orchestrating it would involve streamlining each of these parts.
WORKFLOWS
To improve content workflows, begin by:
- Identifying all the teams involved in requesting and producing content
- Mapping your content production processes
- Documenting all the technologies you use to produce content and where they connect
- Choosing a work automation platform
Technologies to consider: Adobe Workfront
OPERATIONS
To improve content operations, begin by:
- Understanding who is ultimately responsible for content quality and adherence to brand standards
- Collecting brand standards, companywide messaging, and other guidance that should inform content production
- Conducting a comprehensive content audit
Technologies to consider: Adobe Workfront, Adobe Experience Manager Assets
CONTENT VELOCITY
To improve content velocity, begin by:
- Locating and gathering critical content assets
- Identifying existing local content libraries
- Determining requirements for a cloud-based content repository
Technologies to consider: Adobe Experience Manager Assets
CONTENT AT SCALE
To scale content production, begin by:
- Understanding the content requirements of each channel
- Identifying core content modules that can be easily customized for different purposes
- Consider automating simple customizations, such as resizing images for different platforms or refreshing seasonal product messages
- Exploring how GenAI capabilities can increase creative capacity and enhance workflows
Technologies to consider: Adobe Creative Cloud, Adobe Experience Manager Assets, Adobe Experience Manager Sites
Content supply chain maturity framework.
A thorough diagnostic establishes a baseline of your current content supply chain capabilities against six key functions.
Adopt a phased approach to achieve future state vision.
Our collaboration produces an actionable roadmap to deliver an improved end-to-end content lifecycle.
Our engagement structure.
Our engagements help you:
- Assess and prioritize work to do
- Prepare your organization
- Drive consistent value realization
- Measure the impacts
- Iterate and scale
Adobe solutions and strategies enable systems to work in harmony
to unlock content production at scale.
We will work with you on every aspect of your content supply chain, including current state assessment of your digital assets and production processes, recommendations for optimal future state, and preparation for changes to processes and team structures.