Explore how content supply chains are changing to support tomorrow’s experiences.
Take a look at an optimized content supply chain in action
—powered by Adobe.
Unlock the Content Supply Chain with Adobe GenStudio.
Demand for content to drive hyper personalization is skyrocketing, yet budgets are tighter. While Generative AI can help deliver on this demand, a broken content supply chain will limit your ability to maximize the potential of your content.
Key areas of the marketing journey that benefit from GenAI
Innovative technologies with predictable results
To reimagine your content supply chain for speed, scale, and ROI,
you must think beyond technology and tools. Content supply chains are also made of people and the way they work together.
Our organization uses several different solutions throughout our content supply chain, slowing down content production and resulting in duplicate efforts due to manual workflows. We want to leverage Adobe solutions and revise our strategy to automate tasks, resolve bottlenecks, and increase content velocity.
Our distributed marketing teams publish engaging content across channels and geographies. We want to improve personalization and increase the channels of delivery. We need to reduce content production time while increasing reusability and findability of assets—all while minimizing the impact on our creative teams.