Consistent, high-quality services across devices with Adobe Primetime.

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Comcast leverages Adobe Primetime to streamline distribution and monetization of pay-TV service to millions of subscribers across desktops and devices.

  • Challenges

    • Reaching viewers across fixed and mobile devices with consistent experiences
    • Extending services to improve customer satisfaction and revenues

  • Actions

    • Leveraged Adobe Primetime’s scalable, efficient DRM workflows
    • Uses Adobe Primetime as the core of all of its IP-based video playback, including interactive TV experiences
    • Leveraged the analytics and monetization capabilities in Adobe Primetime to create tailored ad and content experience

  • Results

    • Raised the customer rating on the iTunes app from 2.5 stars to 4 stars
    • Increased customer app and video engagement
    • Streamlined dynamic ad insertion and blackout workflows
    • Accelerated product development time and reduced time to market
    • Established a consistent infrastructure to simplify video production

“Adobe Primetime gives us a unified video platform that helps us quickly and easily bring high-quality video to new audiences and devices.”

Allen Broome

Vice President of IP Video Engineering Comcast

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