Knowing consumers’ behavioral trends and their brand interactions are helping retailers personalize customer experiences that drive revenue.

Revenue Dollars:
2016 vs. 2017

Nov 1–

Billion
2016
Historic
0
Billion
2017
Actual
Billion
2017
Predictive

2016 ADI Retail Mobile Benchmarks

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Revenue: Dollars vs. Growth

2016 ADI Retail Mobile Benchmarks

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Revenue: $1 Billion+ Days

Nov 1–

Revenue: By Key Date

Share of Revenue:
By Device

Nov 1–

Desktop
0
Billion
Smartphone
0
Billion
Tablet
0
Billion

Peak online traffic during the holiday season provides opportunities to reach and then retain high-value retail customers all year long.

Share Of Traffic: By Device

2017 ADI Advertising Report

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Traffic vs. Revenue:
By Device

Nov 1–

2017 ADI Advertising Report

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During the holiday season, consumers are on the hunt for discounts but will pay a premium for quality products or to remain loyal to a brand.

Products: Best days to buy

By category

Predictably, the best days for consumers to shop online during the season, based on low prices and product availability.

2016 ADI Holiday Recap Report

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Products: Out-of-stock

By category

The days when popular products are expected to sell through and to be completely out-of-stock for all or part of the season.

2016 ADI Holiday Recap Report

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Digital Economy Project: Digital Price Index

The digital price index for certain products varies during the season, often by day, impacting the value consumers receive for each dollar spent.

Top 5 selling products on

2017 Retail Industry Report

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2017 Retail Industry Report

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