Because Adobe Marketing Cloud powers 80% of the top 100 U.S. online retailers, driving $0.75 of every dollar spent, we were able to analyze 1 Trillion visits, and shopping cart trends of over 55 million products in order to understand shopping trends for the holiday season. Through those insights, and for the first time ever, we have produced predictive pricing curves that provide our prediction of everything from total spend on Cyber Monday to the top kids toys of the season. Happy Shopping!
Even with consumers citing sharing payment information online as an obstacle, mobile shopping will overtake desktop in the 2015 holiday season.
Over the last two years, mobile has increased the amount of revenue it generates, with a predicted 29 cents on the dollar in 2015.
Within that 29 cents, 22 cents will come from iOS devices and the remaining 7 cents will come from Android devices.