Forrester Research, Inc. investigated Adobe Campaign and is sharing the results in The Total Economic Impact of Adobe Campaign. Read the report to learn how one specialty retailer was able to improve customer engagement, increase incremental revenue through more effective campaigns and increase overall marketing efficiency.
Forrester uncovers game-changing results from Adobe Campaign. Shar VanBoskirk, vice president
and principal analyst at Forrester, shares the results of a commissioned study exploring the total
economic impact of Adobe Campaign.
“Within the first six months, open rates improved by 60% due to more relevant content,
while total sent [emails] decreased by 16%.”
“Adobe Campaign was built with the marketer in mind; it’s not an ERP
spinoff from a large IT company.”
- VP of marketing, large US specialty retailer
Adobe Campaign has given impressive results to other organizations. Use the ROI calculator
to get a quick, personalized ROI estimate for your organization, accompanied by
presentation-ready graphics and charts.
Adobe Campaign makes cross-channel marketing campaigns more intuitive and less intimidating.
To learn more about Adobe Campaign and the full Adobe suite of marketing solutions,
visit our website.