Give your customers the right content
in the right context—every step of the way.

Power up your
email performance.


Give your customers the right
content in the right context—
every step of the way.

Compared to other channels, email ranks No. 1 in ROI—with a $39.40 return on every dollar invested. Despite the high return, two-thirds of marketers aren’t satisfied with their current email marketing strategy.

Driving consumer engagement requires an email marketing strategy that utilizes a contextual, 360-degree view of every customer. Contextualization goes beyond traditional tactics by using data, like location devices and behavioral analytics, to create personal content that drives results.

Develop your own contextual email marketing strategy with these four best practices.

Download the complete guide, Adobe Campaign guide to email marketing: The next frontier, and get the industry-leading insights you need to drive revenue and consumer engagement with email.

Download the complete guide, A Field Guide to Digital Experience Excellence, and take the first steps toward transforming the way your company thinks about and delivers digital experiences.

1

Learn why most email service
providers just don’t cut it.

Read the survey-based report, Why Traditional ESPs
Aren’t Cutting It for Email Marketers: Results of an Adobe
Study Conducted Across DMA Members
, to see how you
can more effectively:

  • Use cross-channel data to create contextual,
    engaging messaging
  • Combine data, tools, and new strategies for a smarter,
    more driven campaign
  • Overcome the challenges created by your current ESP
Download the survey report ›

1

Learn why most ESPs just don’t cut it.

Read the survey-based report, Why Traditional ESPs Aren’t Cutting It for Email Marketers: Results of an Adobe Study Conducted Across DMA Members, to see how you can more effectively:

  • Use cross-channel data to create contextual, engaging messaging
  • Combine data, tools and new strategies for a smarter, more driven campaign
  • Overcome the challenges created by your current ESP
Complete your self-assessment ›

2

Tighten up your email strategy
with contextualization.

Enhance your email marketing performance with
this strategic guide, Adobe Campaign guide to email marketing: The next frontier, that explores the importance of triggered email, personalization, remarketing, and other industry best practices that
are top-of-mind for leading email marketers.

Get the guide ›

2

Tighten up your email strategy with contextualization.

Enhance your email marketing performance with
this strategic guide, Adobe Campaign guide to email marketing: The next frontier, that explores the importance of triggered email, personalization, remarketing, and other industry best practices that are top-of-mind for leading email marketers.

Get the guide ›

3

Drive campaign effectiveness
with a focused approach.

Read the case study from JustAnswer, a professional services resource, to see how they use Adobe Campaign to increase ROI. Their targeted strategy
for email generated one-to-one experiences for
every customer.

Read the case study ›

3

Drive campaign effectiveness with a focused approach.

Read the case study from JustAnswer, a professional services resource, to see how they use Adobe Campaign to increase ROI. Their targeted strategy for email generated one-to-one experiences for every customer.

Read the case study ›

4

Get on the path to consumer engagement.

Watch the Adobe on-demand webinar, Harness the Power
of Contextual Marketing, to learn how a smarter contextual
email marketing strategy can help you:

  • Enhance customer engagement strategies
  • Find remarketing prospects—and retain existing customers
  • Drive revenue, loyalty, and customer engagement
Watch the on-demand webinar ›

4

Get on the path to consumer engagement.

Watch the Adobe on-demand webinar, Harness the Power of Contextual Marketing, to learn how a smarter contextual email marketing strategy can help you:

  • Enhance customer engagement strategies
  • Find remarketing prospects—and retain existing customers
  • Drive revenue, loyalty, and customer engagement
Watch the on-demand webinar ›