Today’s fragmented media buying prevents advertisers from connecting with their best customers. But with a little consolidation, memorable advertising experiences are within reach.
BuildDirect started out using six demand-side platforms (DSPs) to manage their advertising. After consolidating their platforms, the results were eye-opening.
Identify and personally connect with more of your highest-value audience segments by unifying first-, second-, and third-party data.
Save time and better allocate ad spend with a holistic view of ad performance across every channel.
Know your customers. Keep the experience consistent across campaigns, channels, and devices.
To learn more about how to take your advertising to the next level, read the article Behind every great ad, there are a million digital connections.Read the article