Analytics is about answers.
Maturity gives you the right ones.
Mature analytics means smarter business decisions.
Analytics is all about understanding the customer journey. The more advanced your analytics maturity, the greater your ability to transform customer data into actionable insights that strategically drive marketing performance.
How Analytics Maturity is measured:
The index below is a roadmap organizations can use to mature their analytics practices. Each level demonstrates progressively deeper analytics capabilities.
What happened? Hindsight
Why did it happen? Insight
What will happen? Foresight
How can we make it happen? Behavorial