Learn from their successes.

Retail companies use Adobe Marketing Cloud to drive results.

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Prominent, a custom home furnishing store, uses Adobe Experience Manager integrated with hybris software to generate leads and quickly improve conversions.

  • Challenges

    • Communicating consistent messaging across web sites and customer service channels
    • Improving lead generation and conversion throughout websites
    • Enhancing communication with customers

  • Actions

    • Implemented Adobe Experience Manager web content management capabilities along with hybris e-commerce software
    • Optimized web pages for further lead generation
    • Used Adobe Experience Manager to quickly develop consistently branded web pages by reusing modules and templates
    • Leveraged tagging capabilities within Adobe Experience Manager to improve search engine optimization

  • Results

    • Increased conversion by 16% on product pages featuring videos
    • Integrated product information into websites for consistent messaging
    • Improved organic search results with tagging
    • Optimized website and landing pages to streamline the customer journey

Adobe Marketing Cloud solutions used:

  • Adobe Experience Manager

“In only two months after going live with Adobe Experience Manager, our conversion increased by 15%. This lets us know that we’re better communicating our message to customers.”

Dennis Wessels

Online Marketing Coordinator, Prominent

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These customers also use Adobe Marketing Cloud:

  • Condé Nast
  • Lenovo
  • MGM Resorts International
  • Redbox
  • Sears

See more success stories ›

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