IG Group, capitalizing on new markets.

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Trading company expands into new markets using search and social optimization with Adobe Media Optimizer, Adobe Analytics, and Adobe Experience Manager.

  • Challenges

    • Driving online applications and mobile app downloads from new clients
    • Efficiently managing keyword bidding for search engine marketing
    • Optimizing conversion data for specialty products through search and social marketing

  • Actions

    • Used Adobe Media Optimizer to automatically optimize paid search and social campaigns
    • Worked closely with Adobe Global Services in the delivery of digital advertising strategy and paid search advertising copy and creative.
    • Tracked campaign performance using tags in Adobe Experience Manager and clarified revenue down to keyword and ad level using Analytics.

  • Results

    • Reduced cost per mobile app download from social media by 50% and cost per acquisition from search by 10%
    • Saved hours of labor daily by automating portfolio bidding with advanced algorithms
    • Expanded business into new markets by reducing manuals tasks and better managing resources
    • Gained a holistic view into advertising portfolios and analyzed performance to manage spend more effectively

Adobe Marketing Cloud solutions used:

  • Adobe Analytics
  • Adobe Experience Manager
  • Adobe Media Optimizer

“Our expansion into new markets over the past few years would have never been possible without the integrated Adobe Marketing Cloud solutions.”

Matthew Elliott

Head of PPC, IG Group

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These customers also use Adobe Marketing Cloud:

  • Condé Nast
  • Lenovo
  • MGM Resorts International
  • Redbox
  • Sears

See more success stories ›

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