With ever-rising competition, companies must use a design-led approach to leave an impression and outperform the competition. Adobe commissioned a study conducted by Forrester Consulting to explore the benefits of being a design-led company.
Here are the results.
Nearly half of design-led companies identify these benefits to having advanced design practices.
Companies that put design at the very core of their brand are design-led. They weave design principles into everything they do — from research and strategy to creating content. They think beyond transactions and focus on beautiful experiences that build lasting and meaningful relationships with customers.
Three key recommendations to becoming a design-led company and gaining a competitive advantage.
Involve design throughout the entire process — not just in the finishing touch. From strategy through delivery, involving design early on will pay off in the long run.
Hire design-led thinkers. Build cross-disciplinary teams. And give them the tools and processes they need to create and deliver world-class customer experiences.
Building a design-led company starts from the top-down. Have design-centric conversations. Set design-related goals. Train employees and coworkers to follow suit.
Here’s the design-led truth: when you put design at the center of customer experiences, you build trust and lasting relationships. In turn, you win loyalty and beat your competition.