Overtake the competition with digital speed.

The high-tech industry is speeding ahead at such a fast pace that standing still means being left behind. To overcome the addition of new innovative players and disruptive technologies in an already crowded field, companies are turning to digital marketing capabilities, channels, and strategies more than ever.

Benchmark your digital strategies against industry norms and learn the digital strategies that will define the future of the high-tech. Read the report, Digital Marketing in the High-Tech Industry.

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Digital solutions to high-tech business problems.

Competitive intensity is projected to hit an all-time high in 2017, and high-tech marketers are turning digital into their most powerful weapon—with plans to ramp up digital capabilities in the next 2 years.

The top 3 digital capabilities for high-tech marketers in 2016.

1 Using data to inform marketing, planning, and decision making.
2 Improving the quality of customer experiences.
3 Using many marketing channels to engage the customer.

The top 3 rated investment plans for high-tech marketers in the next 2 years.

1 Campaign Management
2 Content Marketing Including Video
3 Customer / User Experience

Overall digital is currently being used as a rich source of data that helps create rich customer experiences. While investment plans show a movement towards even more dynamic experiences.

The future of sales is digital.

Over the next five years, as high-tech marketers increase their digital capacity, sales through digital channels are expected to increase.

2016

2020

0-20%
21-40%
41-60%
61-80%
81-100%

Percentage of organizations’ current and future sales delivered via digital channels.

Unified engagement. Organizational advancement.

While high-tech marketers are moving ahead, they need to go further to connect with other departments to create a company-wide, digital approach.

Sales	78% 22%
IT	57% 43%
CRM	56% 44%
Customer/user experience	52% 48%
Brand	47% 53%
Network operations	35% 65%
Call center	28% 72%
Retail stores	9% 91%
Other	1 / 99%

Marketers working with department
Marketers not working with department

To surpass the competition, you need to know where they’re headed. Get insider information on how the competitions’ plans for advancement. Read Digital Marketing in the High-Tech Industry.

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