The high-tech industry is speeding ahead at such a fast pace that standing still means being left behind. To overcome the addition of new innovative players and disruptive technologies in an already crowded field, companies are turning to digital marketing capabilities, channels, and strategies more than ever.
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Competitive intensity is projected to hit an all-time high in 2017, and high-tech marketers are turning digital into their most powerful weapon—with plans to ramp up digital capabilities in the next 2 years.
Over the next five years, as high-tech marketers increase their digital capacity, sales through digital channels are expected to increase.
While high-tech marketers are moving ahead, they need to go further to connect with other departments to create a company-wide, digital approach.
|Customer/user experience||52% 48%|
|Network operations||35% 65%|
|Call center||28% 72%|
|Retail stores||9% 91%|
|Other||1 / 99%|
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