In an era where mobile apps can predict what music you’ll love, offer a coupon to lure you into a shop as you walk past, or provide directions to the closest bathroom in the stadium, mobile customers don’t just want personalization, they expect it. And it’s not just customers, it’s employees too. If you want your app to generate interest and loyalty, you’ll need to move beyond one-size-fits-all digital experiences or shrink-and-squeeze tactics to offer an experience that is truly exceptional and truly personal.
When done right, mobile apps blur the boundaries between the physical world and the digital world to create an experience that feels seamless to users. For instance, the Natural History Museum in London uses beacon technology to personalize the visitor experience.2
But creating exceptional and personalized experiences doesn’t just happen. Staying relevant in a world driven by hyper-elevated expectations, constant mobility, and connectivity to smart devices requires making the most of mobile app opportunities, technologies, and trends. To deliver remarkable experiences to customers and employees, mobile can’t be an afterthought—it must be your first thought. Here’s a look at how mobile trendsetters are seizing the mobile moment to remain competitive and relevant, and how you can, too.