Get data-driven strategies that lead to more
meaningful experiences and higher ROI.
Creativity is only half the campaign.
Discover the other half.
Get data-driven strategies that lead to more meaningful experiences and higher ROI.
You put your heart and soul into a marketing campaign and then it bombs. No one clicks. No one bites.
Thirty years ago, all you had was guesswork. Today you have data.
Data-driven marketing helps you market to the right people in the right way. If a campaign falls flat, you’ll know why. If an experience doesn’t shine, you’ll know how to fix it.
Download our step-by-step guides to data-driven marketing to take control of your marketing.
1
Marketing success is built on accountability.
You have mountains of data. Now get it to work for you. In Part 1, find steps for getting started and explore the top five ways data-driven marketing contributes to your success:
- Understand how your channels and campaigns contribute to each sale.
- Automate marketing activities for greater efficiency and precision.
- Keep customers for life.
1
Marketing success is built on accountability.
You have mountains of data. Now get it to work for you. In Part 1, find steps for getting started and explore the top five ways data-driven marketing contributes to your success:
- Understand how your channels and campaigns contribute to each sale.
- Automate marketing activities for greater efficiency and precision.
- Keep customers for life.
2
Building customer profiles through data.
Your data helps you see your business better. Now let it help you see your customers. In Part 2, discover the reality of the single customer view, along with four steps to creating a 360-degree view of each customer:
- Combine data sources and find your customers in the data you’ve gathered.
- Verify what you’ve learned through testing.
- Automate your personalization efforts.
2
Building customer profiles through data.
Your data helps you see your business better. Now let it help you see your customers. In Part 2, discover the reality of the single customer view, along with four steps to creating a 360-degree view of each customer:
- Combine data sources and find your customers in the data you’ve gathered.
- Verify what you’ve learned through testing.
- Automate your personalization efforts.
3
Your crystal ball.
Your data tells you what has happened. Now let it show you what will happen. In Part 3, get the steps you need to predict the future, along with tips on how to make predictive marketing work for you:
- Test more effectively.
- Develop better customer experiences.
- Deliver experiences at just the right time.
3
Your crystal ball.
Your data tells you what has happened. Now let it show you what will happen. In Part 3, get the steps you need to predict the future, along with tips on how to make predictive marketing work for you:
- Test more effectively.
- Develop better customer experiences.
- Deliver experiences at just the right time.