With Adobe Digital Publishing Solution (DPS), you can create an interactive experience that involves customers in your story. That kind of deeper engagement pays off in brand connection, loyalty, leads, and even sales.
Engage more deeply with your customers on every platform. Keep them connected with your brand and coming back for more. And leverage all the built-in tools you need to prove business impact with confidence.
Breathe new life into brochures, magazines, annual reports, program guides, and catalogs. Deepen engagement with slide shows, audio, video, scrolling, panoramas, hyperlinks, and animations.
Use familiar Adobe InDesign templates to deliver a pixel-perfect app experience or use HTML templates. All without help from IT, because there’s no coding required.
Give your customers a great experience no matter which device they use. Create content for iOS, and then use DPS native Android and Windows viewers to deliver the same engaging, interactive experience across all three platforms.
Keep your app fresh and relevant — and give it the sticky factor that helps develop loyal readers and customers.
Sophisticated push notification features — like targeting, scheduling, and deep linking — help ensure you’re able to push the right content to the right customer at the right time.
A built-in analytics dashboard gives you a view into performance — downloads, time spent, repeat visits, and content effectiveness. You can then refine content and adjust your mobile app strategy based on the results.
The award-winning Buffalo Bills mobile app lets fans stay connected to the team anytime, anywhere. Real-time statistics and standings, breaking news, game previews, and interviews provide a rich experience that scores with fans and earned a 2015 Communicator Award from the Academy of Interactive and Visual Arts.
When Fast Company, the world’s leading progressive business media brand, wanted to create an innovative brand engagement app, they partnered with Adobe. The new app offers a modern app experience with article-based content that is continuously updated. Content is pulled from all of the Fast Company properties and has readers coming back daily for the full-on brand experience.
Angie’s List built an award-winning brand engagement app that keeps members coming back for more inspiration. DPS powered their transition from a digital replica of their monthly print magazine to an interactive app experience that updates weekly. This renovation project paid for itself with 670% audience growth and 75% of readers engaging again within two weeks.
With the explosive growth in smartphone and tablet usage, most marketers have developed strategies to engage customers via mobile channels. The most experienced mobile marketers reach customers across devices and platforms, and evolve their mobile strategy.
Marketing leaders share how they use content-rich apps to foster brand connection and measure the impact on their business. This white paper shows how apps help engage customers and provide a memorable brand experience — through interactive brochures, brand magazines, program guides, annual reports, and more.
Huddle up with Aaron La Porta, who drives strategy, content and design for the Buffalo Bills. In this one-hour webinar, he shares how the team’s award-winning app scored a loyal community of fans and a high-profile sponsor.
Connect with an Adobe specialist to learn more and see DPS in action.