Analytics show you what’s working. And what’s not.

With the spread of tablets and mobile phones, mobile apps have become essential tools to engage audiences — and drive business growth. The rapidly evolving mobile environment makes it difficult to measure user behavior, assess audience needs, and leverage that data to create targeted content. This report shows how the integration of Adobe Digital Publishing Solution and Adobe Analytics helps organizations:

• Learn how content is consumed
• Automatically measure reader interaction without manual content tagging
• Improve the effectiveness of apps used for corporate communications, brand engagement, and sales enablement
• Demonstrate greater return on investment from mobile strategies

To download the free report, simply complete the form.