Give your content digital decadence.
Your customers demand an endless feast of content on their televisions, laptops, tablets, and phones. But with so many devices and only so many seconds in a day, your consumers have become more finicky on what deserves their attention. If the content isn't worthy of their time, it won't pass the share test. You must adapt to satisfy their newly found appetites. But how?
We asked 12,000 consumers in six countries around the world to answer how they spend their day with their devices, what kinds of information they find interesting, and what qualities they want in a company delivering content.
They told us that they want authentic stories, honest content, and personalized interactions. In other words, the solution to picky eaters is easy: Give them chocolate.
Below, we share our findings and offer some suggestions on how to make scrumptious content that will melt in your audience's hearts, not in their phones.
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