Audience-driven targeting and personalisation

Join Adobe experts for this LIVE webinar on audience-driven targeting and personalisation.

• Learn how you can:

  • Discover customer identification best practices for surfacing customer IDs.
  • Configure Profile Merge rules such as merging known and unknown.
  • Share audiences across Adobe Experience Cloud and other marketing tools.
  • Measure success of marketing programs and pull segments back into Adobe Analytics.

Presenters

• 

  Craig Lewin
  Product Specialist,
  Adobe Analytics

  Craig is the Product Specialist for ANZ, Adobe Analytics and Adobe Target. He has been with Adobe for 8 years – joining the Adobe team in Sydney from the Lehi, Utah office in the US.

  Prior to Adobe, Craig worked as a Technical Marketing Manager or Marketing Project Manager for Novell, MCI & Qwest (US telecoms), IBM, and Convergent Group.

  He enjoys teaching and has taught Active Directory, Visual Basic, and Python programming for ITT Technical Schools. Craig also spends time on volunteer and non-profit work. He has taught at a planetarium, participates in community theatre, built a database for Utah homeless agencies, and recently undertook two weeks of humanitarian work in Uganda.

• 

  Tom Braybrook
  Senior Solution Consultant,
  Adobe Audience Manager

  Tom is a Senior Solution Consultant specialising in Adobe's Marketing Cloud data & personalisation solutions in Australia, including Adobe Analytics, Target, Audience Manager & Campaign. Since joining Adobe in 2013, Tom has provided both strategic & technical guidance to a wide range of enterprise customers on how to define & operationalise their data driven marketing strategies. Tom also has a deep understanding of the digital advertising space, with a focus on programmatic media buying, testing & optimisation methodologies and data management platforms. Prior to joining Adobe, he worked for media agency OMD in the UK & Australia, more recently as Technology & Analytics Director for OMD Australia.