Getting customer and business insights is now easier than ever before.

We are happy to announce the availability of the new Adobe Analytics 2017 Fall Release. We have raised the bar yet again on usability and ease-of-use with workflow and visualization enhancements to Analysis Workspace that enable the modern intelligence team to glean unprecedented business insights, easily and intuitively.

New features to look out for

1. Audience Analytics: Any Adobe Audience Manager segment can now be brought into Adobe Analytics in real-time, i.e., second- and third-party data can now be utilized for dimensional analysis, segmentation and visualization in Adobe Analytics.
2. Context-Aware Sessions: Utilizing Virtual Report Suites, this new capability enables you to define a visit any way you want without making any implementation changes or altering the underlying data in any way.
3. Multiple enhancements to Analysis Workspace for unprecedented business insights, include:
   • Map visualization enables users to easily view their customer interactions in context of their location.
   • Virtual Report Suite Component Curation enables users to limit the components available within a Virtual Report Suite to create a more approachable experience.
   • Zero-state improvements make Analysis Workspace more intuitive for novice users and make it easier to find and use powerful features.
   • Granularity selector creates trended visualizations.
   • Expanded Contribution Analysis entitlements allow more customers to run Contribution Analysis in Analysis Workspace.

Audience Analytics, Context-Aware Sessions and the Analysis Workspace enhancements are available to all Adobe Analytics core users.

Presenters

• 

  Jen Lasser,
  Product Manager, Analytics,
  Adobe

  Jen Lasser is a Product Manager for Adobe Analytics. In this role, she meets with customers to understand their business needs, and uses these interactions to inform the Analytics product roadmap & prioritise new features. Previously she was a Principal Consultant within the Adobe Consulting team, functioning as the subject matter expert of Data Visualisation, Analysis Workspace and Report Builder. Prior to joining Adobe, Jen worked both client and agency side in marketing analytics. Jen holds a degree in General Engineering from the University of Illinois at Urbana-Champaign. Originally from Chicago, she now lives in Salt Lake City with her husband & rambunctious puppy.

• 

  Eric Matisoff,
  Data Science & Analytics Evangelist,
  Adobe

  As the Evangelist for Data Science and Analytics at Adobe, Eric works with the best analytics products in the world and the best Adobe Analytics customers as well. My role at Adobe as an evangelist is to work with the analytics enthusiast. I’m here to help you better understand Adobe’s vision when it comes to data and analytics, to clear up any confusion that you may have about the Adobe Marketing Cloud, and finally, to help spark and lead conversation about where our awesome industry is heading.