Automate your personalisation efforts.

Join Adobe experts for this LIVE webinar on automating Adobe Target using Auto-Target and Automated Personalisation. Discover how the automation capabilities in Adobe Target help you move beyond rule-based targeting and automate real-time personalisation with a sophisticated, self-learning targeting engine.

Session agenda:

• Learn about Auto-Target and Automated Personalisation.
• Find out about the latest updates in Adobe Target.
• Identify, build and use audiences within Adobe Experience cloud.
• Conversion Rate Optimisation (CRO) program at Westpac.

Presenters

• 

  Craig Lewin
  Product Specialist,
  Adobe Analytics

  Craig is the Product Specialist for ANZ, Adobe Analytics and Adobe Target. He has been with Adobe for 8 years – joining the Adobe team in Sydney from the Lehi, Utah office in the US.

  Prior to Adobe, Craig worked as a Technical Marketing Manager or Marketing Project Manager for Novell, MCI & Qwest (US telecoms), IBM, and Convergent Group.

  He enjoys teaching and has taught Active Directory, Visual Basic, and Python programming for ITT Technical Schools. Craig also spends time on volunteer and non-profit work. He has taught at a planetarium, participates in community theatre, built a database for Utah homeless agencies, and recently undertook two weeks of humanitarian work in Uganda.

• 

  Steve Weeks
  Customer Success Manager

  In 2010, Steve joined Adobe team as a consultant specialising in Adobe Target. Since then, he has held a number of roles and worked across a variety of products in the Adobe Experience Cloud. Steve is currently a Senior Customer Success Manager looking after top-tier customers in Australia and New Zealand.

• 

  Harold Janson
  Senior Manager Digital Conversion,
  Westpac
  

  Harold is the Program Lead for conversion optimisation and onsite personalisation at the Westpac Group. He is in charge of enhancing the sales and service effectiveness of the bank's various websites through testing and targeting via Adobe Target. Apart from making homemade treats for his stakeholders, he also integrates his program with the bank's digital and marketing efforts and tools. Before focusing on Adobe Marketing Cloud, he was all over the Adobe Creative Cloud, having been a designer, developer and video professional. His first Adobe product is Pagemaker.