Adobe Launch—The next generation of tag management

Join our Adobe expert for a LIVE walkthrough of Adobe Launch—the next generation of tag management capability built on the Adobe Cloud platform. Learn how Launch provides a unified command centre for all your marketing tools, enabling you to speed up workflows and deliver connected consumer experiences.

Learn how you can:

• Use the app-store-like interface of Launch to easily deploy extensions from Adobe and third-party developers.
• Collect and integrate all your data that flows through your website—even when using non-Adobe products.
• Find resources and help you need to prepare for Launch implementation.

Presenter

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  Rudi Shumpert,
  Sr. Architect & Evangelist, Adobe

  Rudi Shumpert is a Senior Architect & Evangelist for Adobe Marketing Cloud and is responsible for sharing the vision of Adobe's core services offering. He has been focused on enterprise-level data governance for digital measurement and analytics since 2000, working with various industry leaders, including Lowes, Starwood Hotels, AT&T, Home Depot, Staples, State Farm, & Turner Broadcasting.