Get the best out of your Analytics practice

In the second session, we will focus on key industry considerations for the financial services and insurance industry.

Learn how you can:

• Pages, campaigns, and products to measure acquisition and conversion
• Searches and site navigation to measure engagement
• How to measure retention marketing effectiveness and identify loyal advocates
• Industry specific metrics

Presenter

• 

  Craig Lewin,
  Product Specialist, Adobe Analytics

  Craig is the Product Specialist for ANZ, Adobe Analytics and Adobe Target. He has been with Adobe for 8 years – joining the Adobe team in Sydney from the Lehi, Utah office in the US.

  Prior to Adobe, Craig worked as a Technical Marketing Manager or Marketing Project Manager for Novell, MCI & Qwest (US telecoms), IBM, and Convergent Group.

  He enjoys teaching and has taught Active Directory, Visual Basic, and Python programming for ITT Technical Schools. Craig also spends time on volunteer and non-profit work. He has taught at a planetarium, participates in community theatre, built a database for Utah homeless agencies, and recently undertook two weeks of humanitarian work in Uganda.