Immerse yourself in an interactive use case experience.

Click the image for an interactive experience that pulls back the curtain on an ideal customer journey to reveal what happens behind the scenes with tools, workflow management, and content operations to deliver real-time personalization at scale.

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Accelerate outcomes with personalized insights and engagement.

Create the digital foundation necessary to understand and optimize the insights and engagement across your customers’ journeys.

Abandoned cart

Act with intelligence and empathy to create experiences, not reminders.

Key technologies:

Real-Time CDP, Journey Optimizer, and
Customer Journey Analytics arrow

Act with intelligence and empathy to create experiences, not reminders.

Intelligently and responsibly re-engage customers who have abandoned a conversion before completing it.

Out with the old:

Typical “abandoned cart” campaigns only account for the singular abandoned event and bombard customers with a singular “did you forget something?” message.

In with the new:

Intelligent re-engagement accounts for all customer attributes and behaviors, factors in real-time considerations, and provides instant requalification based on online and offline events.

Customer churn

Reduce customer churn
before it’s too late.

Key technologies:

Real-Time CDP, Journey Optimizer, and
Customer Journey Analytics arrow

Reduce customer churn before it’s too late.

Re-engage lapsed customers to increase conversion and drive customer lifetime value growth.

Out with the old:

“Winning back” customers is often too little too late. If a customer has already moved on, it is difficult to re-acquire them instead of never losing them to begin with.

In with the new:

With Adobe, we help you use AI/ML to create models and scores that can spot and predict customer churn before it happens. Spot the signals, build the plan, and strengthen the relationship.

Revenue growth

Advance a prospect in consideration to convert them into an actual customer.

Key technologies:

Real-Time CDP, Journey Optimizer, and
Customer Journey Analytics arrow

Advance a prospect in consideration to convert them into an actual customer.

Consider each customer’s need to convert instead of looking at the aggregated conversion rate only.

Out with the old:

Brands often look at overall conversion rate and prioritize this as a lagging indicator of success. However, they neglect the experience and long-term impact of all those who didn’t convert.

In with the new:

Analyze each prospect’s experience on a one-to-one basis and optimize their individual experience accordingly. Conversion rate improvement is simply a byproduct of individual customer success.

Personalized experiences

Recognize users regardless of their current authentication state.

Key technologies:

Real-Time CDP and
Customer Journey Analytics arrow

Recognize users regardless of their current authentication state.

Account for in-the-moment context and deliver the best personalized experience possible.

Out with the old:

Unauthenticated personalization typically neglects 1-to-1 or nano-segment considerations. Broad campaigns are targeted at cohorts of unauthenticated traffic with little personalization.

In with the new:

Recognize visitors currently unauthenticated and personalize based on past behavior. Account for current context of channel, device, behavior, and many other factors to best personalize experiences.

Customer loyalty

Accelerate coordinated
activation at scale.

Key technologies:

Real-Time CDP and
Journey Optimizer arrow

Accelerate coordinated activation at scale.

Create personalized campaigns to offer the best complementary products or services based on a specific customer’s attributes, behavior, and past purchases.

Out with the old:

Upsell/cross-sell campaigns typically account for a narrow view of a customer by only looking at recent purchase(s). Intended value is weighted towards the brand, not the customer.

In with the new:

Re-balance the value exchange by putting the customer first. Account for all customer data to evolve a one-time conversion into a lifetime with the most valuable offers.

Customer acquisition

Acquire customers without third-party cookies.

Key technologies:

Real-Time CDP and
Customer Journey Analytics arrow

Acquire customers without third-party cookies.

Understand both the performance and efficacy of these new prospects to better optimize segmentation and experiences.

Out with the old:

Finding and targeting new prospects via third-party cookies and device identifiers is gone in 2024, as are the imperfect linkages and low end-user visibility that led to inaccurate insights and flawed experiences.

In with the new:

Centralize omnichannel segmentation and activation strategy across both known customers and new prospects. Analyze each prospect’s experience on a 1:1 basis and optimize accordingly, making each experience better than the last.

Earning trust and keeping it.

Did you know that 72% of consumers lose trust in your brand when personalization is poorly executed? Here’s how we have collaborated with brands to ensure trust is not only earned but kept.

Adobe helps Coca-Cola refresh billions of customers worldwide

Adobe helps Coca-Cola refresh billions of customers worldwide.

Find out how
Adobe and DICK’S join hands to personalize the athlete’s experience

Adobe and DICK’S join hands to personalize the athlete’s experience.

Find out how
verizon

Adobe and Verizon partner together to connect with customers real time.

Find out how

Face your personalization challenges and overcome them.

Through trusted partnership and true expertise, our teams are here to help you reimagine customer journeys and create a foundation for total success.

Determine

Prioritize use cases, capabilities,
and architecture.

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Prioritize use cases, capabilities, and architecture.

Determine and prioritize use cases that best align with achieving a data-driven marketing practice.

Challenge:

How do I fully understand key opportunities and desired outcomes to tailor the technology for my business needs?

Solution:

Adobe experts will build a roadmap for your use cases and identify relevant capabilities, saving time and money.

Select

Select, prioritize, and
prepare the right data.

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Select, prioritize, and prepare the right data.

Select and prepare the right data to support your use cases efficiently.

Challenge:

How can I prepare my data for a successful implementation?

Solution:

Adobe delivery teams provide best practices and address data compliance, onboarding, and activation concerns.

Assign

Allocate resources for
deployment.

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Allocate resources for deployment.

Allocate resources to support and tailor the engagement to meet your goals.

Challenge:

What resources do I need to prepare for solution adoption?

Solution:

Adobe consultants understand your organization and existing resources, and can quickly identify team members who will support solution engagement and long-term end-to-end adoption.

Hear from the experts.

Our experts have a lot to say about how data and connected journeys can help you personalize at scale.

Adobe Experience Platform applications

Forrester Consulting study — Adobe Experience Platform applications deliver a 431% ROI

by Ryan Fleisch
Head of Product Marketing for
Adobe Real-Time CDP and Audience Manager

Read more
Adobe-Experience-Cloud-Team

Why trust and data privacy are your answers to personalization

by Adobe Experience Cloud Team

Read more
Adobe’s customer journey maturity model

Introducing Adobe’s customer journey maturity model

by Kevin Lindsay
Director, Product Marketing for
B2C Customer Journey Management

Read more
Embrace the power of customer journeys

Igniting organizational readiness — embrace the power of customer journeys

by Kevin Lindsay
Director, Product Marketing for
B2C Customer Journey Management

Read more
Show more

Let’s talk about how Adobe Professional Services can support your digital enterprise journey.

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