Perspectives: The Future of Content

Eric Hall is senior vice president and general manager, Worldwide Professional Services and Customer Success, part of Adobe’s Digital Experience organization. This unified global team serves Adobe Digital Experience and Digital Media customers on everything from digital strategy to technology implementation, from training to technical support, and from initial onboarding to long-term value realization.

Michael Lentz is the Art Director for the Conceptual Image Lab at NASA's Goddard Space Flight Center and lead for NASA Creatives, an Agency wide group of content creators which was formed to help foster sharing and collaboration across NASA. As Art Director he provides guidance for the creation of art and animation with a focus on artistic quality and scientific accuracy. Michael works agency wide with scientists and producers to help bring their stories to life through art and animation with a diverse team of creatives.

Michael began his art and animation career in 1992 at National Geographic Television, within the Art Department, where he was mentored by a multi-Emmy Award winning Art Director for 10 years. In that position, he became an accomplished artist and animator, developing visual elements for hundreds of projects and was featured in many Emmy Award winning shows. He was also responsible for transitioning the Art Department into a digitally based production studio.

Following National Geographic Television, Michael owned his own Animation business. During that time he created a wide-range of art and animation for clients such as: Discovery Channel, Smithsonian Channel, Animal Planet, National Geographic Channel, History Channel, and PBS.

Earl Moore a sales professional equipped with a bow tie (and a bit of mischief) known for working with public sector teams to transform government and the citizen experience in creative ways. He is currently a professional services director where his team covers Public Sector for North America (State and Local, Federal Civilian, Department of Defense, National Security).

When Earl’s not on the job, he enjoys fine dining and splitting screen time between Netflix and Nintendo, where the Legend of Zelda always takes precedence.

David is a Principal Consultant, specializing in Content Supply Chain Optimization and Digital Transformation. With over two decades of experience in digital marketing and strategy, David brings deep thought leadership in Content Strategy and Content Capabilities Strategy to help companies create and manage digital content with the speed and scale needed to feed an experience-based enterprise. His areas of expertise include:

• Designing content processes for scale using templates, metadata, automation, and AI.
• Using data-driven insights, personas and journey models to define content needs.
• Shaping actionable strategies by providing perspective on technology, process, and organization.

David has a Bachelor’s degree from MIT and an MBA from Georgia Tech.

Shawnn Guthrie is a Principal Consultant within the Adobe Experience Manager practice at Adobe Professional Services. Shawnn has been with Adobe for eight years, providing strategic leadership for some of the largest brands in the world. With over 20 years of experience leading digital transformation initiatives, Shawnn brings a wealth of expertise to organizations with content strategy, architecture, and lifecycle optimization. Shawnn has a B.A. in Radio & Television Broadcasting and enjoys urban gardening and cooking in his spare time.

Sherrin Bull is a Principal Consultant within the Adobe Experience Manager practice at Adobe Professional Services. Sherrin has been with Adobe for five years, providing strategic leadership for some of the largest brands in the world. With over 20 years of experience in marketing and digital transformation, Sherrin brings a wealth of expertise to organizations with content strategy, architecture, and lifecycle optimization.

Gene has nearly 25 years of experience supporting numerous industries at the intersection of people, process and technology to create success in a ‘connected world.’ Along this journey he has held a wide array of strategy, product, digital, marketing, finance, operations and sales leadership positions. He is a strong, visionary leader with proven analytical skills.

Currently he serves as a Sr. Managing Director for Adobe Professional Services responsible for strategy, sales, services execution and value realization across several of Adobe’s strategic industry verticals. He is the group executive accountable for a customer's holistic lifecycle across pre-sales and post-sales ensuring all customer engagements and programs drive imagined return on investment while delivering on the Adobe P&L. To achieve this, he regularly interacts with numerous customer executives and oversees an internal team of Practice Directors and seasoned digital leaders who manage a broader pursuit and delivery organization. This collective organization, through Gene’s leadership, drives transformative digital value realization for over 150 top brands.

In pursuit of building highly scalable, performant, fault-tolerant and available systems. ”, is the guiding principle for Neha Dadbhawala - Director of Marketing Operations at McAfee, where she spearheads operations across web, email and messaging channels for the consumer business globally. At Mcafee she is driving speed and productivity with a focus on operational excellence and technology innovation in service to the company’s vision . She does this by drawing on her diverse career background and a passion for customer experience. Neha brings with her over 15 years of experience working in small to enterprise businesses and roles ranging from customer success, sales, to digital marketing and now operations. With experience leading a number of high-volume consumer websites she has developed an expert level understanding in building agility within an organization while preparing for scale - a testament to continuously delivering quality and speed to market.

Until 2020, Neha was - Head of Digital operations at Intuit’s Small Business Group generating over $3B in revenue. She led all aspects of the QuickBooks Web ecosystem including vision, strategy, user experience, operations, business metrics and results to deliver subscription and revenue growth. Neha evangelized an in-house model for development and innovation at scale, running 20+ A/B test pilots every month, allowing centralized support with a decentral adoption model for Intuit’s global business. Neha’s initiatives reduced the time+effort for Intuit to launch localized & personalized experiences globally by 5X.

Prior to Intuit she has led marketing teams at Vmware & EFI, building marketing tech stack from ground-up, ensuring end customers were able to utilize tools and have access to marketing data efficiently with minimal interference in a governed environment.

Neha’s educational smarts consist of a Bachelor's degree in Operations Management & Information Technology from Santa Clara University, California. She is an accomplished artist with her artwork featured in multiple exhibitions & the prestigious Smithsonian museum. A trained classical dancer and a theater actor, Neha has performed in over 20 broadway-style musicals across the United States. Her passion for creativity is what fuels her ideation-process and enables her to think outside-the-box. She has been a thought leader in the Marketing & Operations Innovation space, appearing on podcasts and influencing her network.

Pavan Ghaie has been leading the consulting business for Adobe’s strategic High-Tech customers in North America for over 2 years. Prior to his role at Adobe, Pavan led the consulting business for Marketo for all of North America. Pavan has 15 years of SaaS consulting experience and considers himself a marketing technologist by trade. Pavan got his engineering degree from India and then went to the Kelley School of Business, making him a Hoosier. Pavan currently lives outside of Boston with his wife, two daughters and their loyal one year old golden retriever, Hana.

Julia Belle is a broadcaster, political commentator, business trainer and award-nominated podcast host. She features weekly on BBC Radio 5 Live, and regularly covers news, current affairs and entertainment for BBC Three. She has hosted her own BBC election show, and has even done a TED talk!

Julia has interviewed some of the most influential figures in politics and business, about cabinet-reshuffles to crypto, but the early learnings from her decade-long TV career, where she started out in children’s TV and Channel 4 sketch comedy still sometimes come in handy! Julia’s style is personal and warm, with less interest in ‘combative-style journalism’ and more of a focus on facilitating valuable conversations where ‘everyone feels they have a seat at the table’.

Matt is a Managing Director with Adobe Professional Services, responsible for the Healthcare, Technology, and Manufacturing verticals. Matt’s team is responsible for the go-to-market and delivery of Digital Transformation solutions, leveraging the complete Adobe technology suite of products, to Adobe’s Strategic customers enabling them to thrive in the experience-driven era.

Matt brings over 25 years of experience leading teams for enterprise-scale technology solutions. Prior to Adobe, Matt was the North America Leader for Hitachi’s Oracle practice with a focus on Customer Experience. Prior to his Oracle-related work, Matt co-founded two consulting firms based in Dallas. Both companies helped clients deploy Internet-based initiatives, back when that was new.