Optimise the content supply chain. Personalise experiences.

Navigating today’s ever-changing landscape to become an experience-driven business and stand out from the competition is no easy feat. Continuously producing relevant content across various customer touchpoints, both existing and emerging, poses a considerable challenge. This demands a well-orchestrated content lifecycle to plan, produce, deliver, and analyse millions of assets in real time.

To gain a deeper understanding of where enterprises stand with their content supply chain, or 'content lifecycle management,' London Research, in partnership with Adobe, conducted a survey of more than 750 organisations. Explore the eBook to uncover key findings on:

• How brands perceive the demand for content
• Current challenges in content creation
• Strategies for building an efficient content supply chain