In pursuit of building highly scalable, performant, fault-tolerant and available systems. ”, is the guiding principle for Neha Dadbhawala - Director of Marketing Operations at McAfee, where she spearheads operations across web, email and messaging channels for the consumer business globally. At Mcafee she is driving speed and productivity with a focus on operational excellence and technology innovation in service to the company’s vision . She does this by drawing on her diverse career background and a passion for customer experience. Neha brings with her over 15 years of experience working in small to enterprise businesses and roles ranging from customer success, sales, to digital marketing and now operations. With experience leading a number of high-volume consumer websites she has developed an expert level understanding in building agility within an organization while preparing for scale - a testament to continuously delivering quality and speed to market.
Until 2020, Neha was - Head of Digital operations at Intuit’s Small Business Group generating over
$3B in revenue. She led all aspects of the QuickBooks Web ecosystem including vision, strategy,
user experience, operations, business metrics and results to deliver subscription and revenue
growth. Neha evangelized an in-house model for development and innovation at scale, running 20+
A/B test pilots every month, allowing centralized support with a decentral adoption model for Intuit’s
global business. Neha’s initiatives reduced the time+effort for Intuit to launch localized &
personalized experiences globally by 5X.
Prior to Intuit she has led marketing teams at Vmware & EFI, building marketing tech stack from
ground-up, ensuring end customers were able to utilize tools and have access to marketing data
efficiently with minimal interference in a governed environment.
Neha’s educational smarts consist of a Bachelor's degree in Operations Management & Information
Technology from Santa Clara University, California. She is an accomplished artist with her artwork
featured in multiple exhibitions & the prestigious Smithsonian museum. A trained classical dancer
and a theater actor, Neha has performed in over 20 broadway-style musicals across the United
States. Her passion for creativity is what fuels her ideation-process and enables her to think
outside-the-box. She has been a thought leader in the Marketing & Operations Innovation space,
appearing on podcasts and influencing her network.