Building a Roadmap to Personalisation at Scale

Jay has 30 years of experience with global product & IT services organizations where he has held multiple leadership positions.

At Adobe, he has held multiple leadership roles in the Adobe customer solutions (ACS) organization. He now (since Aug 2018) heads the JAPAC ACS organization which entails leading the P & L for the JAPAC PS business and also the Customer Success org for the region. Earlier, (June 2015 - July 2018) he was responsible for setting up the Global shared services organization for sales, pre sales, professional services and customer success from India. Working with enterprise customers & partners, Jay has been driving multiple customer success and digital transformation initiatives across multiple customers.

Before joining Adobe he was the VP and Global head for a $450 Million Digital Services business at Wipro and the VP & CTO for Digital Experience Business at Capgemini. In his previous roles, he lead the creation of the Digital Customer Experience teams to deliver digital transformation and customer experience solutions to global customers.

He graduated from Regional Engineering College, (NIT) Calicut, India with a Bachelors in Computer Engineering.

As the Principle Digital Transformation Strategist for JPAC Adobe, Scott Ward is a leader in the areas of customer centric transformation and supporting organisational practices.

As a specialist in the use of emerging technologies to expedite business strategy, Scott draws from a unique blend of experience in business, technology and human behaviour.

His success is in large part thanks to the anchoring belief that despite the rapid explosion of technology, “going digital” remains a human process.

Scott has designed several industry leading frameworks and approaches, to assist consolidate and speed-up how organizations approach digital strategy and change – many of which are now used by some of the world’s leading brands.

With clients across the globe, Scott works across sectors such as: Finance; Government; Technology; Telecommunications; Construction; Health; Professional Services; & Retail, amongst others.

Aside from working with Adobe, Scott is also a current recipient of Microsoft’s Most Valuable Professional Award (MVP); sits as a mentor to CSIROs ON incubator program; is a founding industry member of the University of Sydney’s’ Digital & Disruption Research Group (DDRG); and is a guest lecturer at UTS on “Transforming Business in a Digital World”

I am a widely recognized Technology Leader and Ecommerce Expert. I have transformed IT Architectures, Digital Platforms and E-commerce Strategies for organizations such as:

Jabil Circuit Ameriprise Financial (LIferay) Rosetta Stone (Magento) Palacio de Hierro (Magento) Alshaya (Magento) Sivantos Group (Magento B2B)

With an emphasis on Mobile First and Omnichannel Architectures, I have been able to establish very solid digital architectures and teams for 7 figure and above organizations. An expert on leading and creating technology organizations from scratch, using Agile and Iterative Delivery Methodologies.

100% Bilingual, Bicultural and with working knowledge of E-commerce Markets worldwide.

Award-winning Product & User Experience Lead - believe in UX to drive business and product value

Gigi is an innovator in Hong Kong Mobile Technology Industry with over 10 years experience, who is participated in Youth Business Hong Kong and Cyberport Incubation Program from 2005. She specialized in providing innovative mobile solutions for corporate customers, including Standard Chartered Bank, Bank of China, Citibank, China Construction Bank (Asia), Macquarie Bank, Heineken, Manulife, Shangri-La, MTR and other well known brands. She has earned awards for the creative digital solutions and products, including Hong Kong Wireless Technology Excellence Awards, Hong Kong Digital Entertainment Excellence Awards, Hong Kong ICT Awards, MOB-EX Awards, Marketing Magazine's Marketing Excellence Awards and The Mobile Innovations Awards.

In past few years, Gigi was the guest speaker in Manulife eMarketing Summit and Bank of East Asia E-Payment Solution Seminar, providing insight and trends of mobile marketing strategy. Currently, Gigi is the specialist in digital strategy, user experience, business analysis and product development, and also providing solutions consultation to all clients, which can meet their business goal, increase their brand awareness and user engagements.

Currently, Gigi is Vice President, Digital Products and Performance at The Club - a leading loyalty digital ecosystem that grows share of wallet and CLV.

ver 15 years marketing and digital communications experience within Australia and Europe in both agency and in-house brand roles.

Excited by data driven insights and how digital is transforming the customer experience for brands both online and in the physical space.

Specialties:
Digital transformation, digital strategy, retail, agile, product design, digital marketing, social media, product management, brand development, strategy, consumer marketing, advertising, campaign management, FMCG/Retail, commercial negotiation, and relationship management - agency, supplier & internal.

Katie has over 12 years in digital strategy, testing, Personalisation, analytics and customer journeys. She established and ran the optimization program at Rosetta Stone, successfully leading the company to be 100% SaaS based instead of CD-ROM through A/B testing. Since joining Adobe, she has led the execution and strategy for clients in several industries, such as Retail, Media, Telco and Financial Services.

Steve Wise leads the Professional Services Sales and Delivery teams for Adobe across APAC. The team defines the GTM strategy, develops value propositions for customers and delivers services engagements across the region. Adobe is changing the world through Digital Experiences that transform how companies interact with their customers across every screen. Adobe Professional Services are the Experience Experts, making these transformations seamless and enabling companies to deliver personalised customer experiences faster with less risk.

Prior to joining Adobe, he led Professional Service APJ at ServiceNow and was SVP Consulting Services Asia Pacific at NTT, leading a team of 900 resources covering both Consulting and Digital Solutions. Steve has also previously led Infosys Consulting in East Asia and been a Partner with IBM Global Business Services in Thailand.

Originally from Scotland, Steve has lived for over 25 years in Asia. He is a highly experienced Consulting and Business Leader who provides deep management consulting expertise and program leadership to a wide range of organisations to drive business transformation enabled by technology.

Jonathan Weissbard is a Consulting Delivery Manager at Adobe focusing on Data & Insights, Personalisation, and Activation. He has over 10 years of experience working with Experience Cloud tools specializing in implementations and integrations between them. Jonathan has worked through a variety of industries spanning from retail to automotive to healthcare. He specializes in Personalisation using audience data and third-party cookies.

Adam Schroeder is the Managing Director responsible for strategy, sales, services execution and value realization across many of Adobe’s strategic and growth verticals. He has 17 years of experience in Professional Services, working across an array of SaaS technologies and platforms with a focus on digital transformation and business process re-engineering. Adam is a proud graduate of UW-Madison with degrees in Sociology and Criminal Justice, husband, “girl dad”, avid slalom water skier, and volunteers his time in the local community and an advocate for mental health awareness.