Welcome to Adobe Professional Services EMEA News, where we will share all the latest exciting news, updates, people changes and events from the teams, to keep you in the know.

Back to in-person events

We have been so happy to be able to return to face-to-face events; In March we hosted ‘The power of personalization’ in Casina Valadares, Rome, for local sellers.

During this exciting event, our experts explained how utilizing Adobe solutions can optimize customer experience, accelerating time to market and ROI. Focusing on AEC the team explained:

How to define a strategy

How to create an effective customer journey

How to leverage data and technology to create a successful Customer Experience

How to seize new opportunities through a data-driven approach

The challenges of customization

Presentations from Adobe specialists Martyn Hoogakker, Giuseppe Rauso and Alessio Giorgini were very well received and the feedback was extremely positive. The evening event concluded with a cocktail reception giving attendees plenty of time to network. Overall, a great success!

Power Personalization
‘The power of personalization’ roundtable at Rome
Redefine success
‘Redefine success with value realization’ event at Madrid

This event was quickly followed by another, this time in Spain. Our team travelled to Madrid to host a cocktail and brunch session: ‘Redefine success with value realization’, asking how businesses should measure success.

During this intensive lunch session for valued local sellers, our experts shared insight into developing value creation strategies to benefit ROIs. We explained how well-defined KPIs alongside data backed results can demonstrate the value of your digital transformation (DX) investment. Adobe expert speakers Nieves Rodriguez and Sanne Erven were joined by VIP customer guests from Real Madrid CFP, for an informal fireside chat, discussing their success with Adobe solutions.

We’ve only just started; there are more exciting events to come! Look out for our Adobe Golf Tournament in Paris on September 28 and of course, Summit on June 8 & 9.