Harmonizing Meaningful Personalized Experiences with Vision
Personalized customer experiences are now the foundation and expectation for market leaders. There has never been a time when so many tools have been available to help you deliver them. But having the right tools alone is not enough. Businesses which define a unified customer journey strategy aligned to their organization will see real value from their investment.
72% of consumers lose trust in your brand when personalization is poorly executed.*
Whether you are just getting started or more advanced in your maturity, mastering Adobe Journey Optimizer concepts, with help from our experts, will create a foundation for success.
During this session, we will demonstrate how to harmonize data with experiences, creating journeys tailored to your audience. Using real–world examples, our experts will explore:
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Data – Experience harmony Learn how Adobe Real-Time CDP data can be leveraged to power multi-touch journeys in Journey Optimizer.
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Technology delivery insights See how you can maximize your Journey Optimizer investment to efficiently create business value.
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Key considerations for success Hear what you can do today to set yourself up for long-term success with Journey Optimizer.
Speakers
