A customer success webinar

A single source of data that gives you numerous benefits.

Join Susan Vertrees, Customer Success Architect at Adobe, for a deep-dive into how you can leverage Adobe Analytics as a data source for your Adobe Target activities (A4T). Adobe "Analytics for Target" (A4T) is a cross-solution integration that lets you create activities based on Analytics conversion metrics and audience segments. Learn how to implement and benefit from this powerful functionality in this highly-informative session which will include a step-by-step process to get started with A4T, key capabilities of the A4T integration, as well as common use cases.

Program details
How to leverage Adobe Analytics as a data source for Adobe Target Activities
Tuesday, May 21, 2019 | 8:00am – 9:00am PT

Join us and learn

• The ins and outs of the cross-solution integration in detail
• How to create activities based on Analytics conversion metrics and audience segments
• Best practices that you can use to promote A4T across your organization
• How a single source of data eliminates the variance that occurs when collecting data in two separate systems

Presenter

• 

  Susan Vertrees
  Customer Success Architect, Adobe

  Susan is Senior Customer Success Architect specializing in technical strategy for marketing automation programs. She has been at Adobe for more than 9 years honing her multi-solution skills across many top accounts (though Analytics will always be her first love). She combines her experience as an award-winning user interface designer with her deep information technology knowledge to provide elegant, scalable solutions that meet business needs. Living by the mantra “there is beauty in simplicity” she can help customers understand the complex inner workings of their multi-solution programs to drive greater value and adoption. Susan is based in the suburbs of Chicago, IL where she spends her free time learning how to use a miter saw, attempting to grow the perfect tomato, and watching her 9-year-old son play Fortnite and Legend of Zelda.