Join Susan Vertrees, Customer Success Architect at Adobe, for a deep-dive into how you can leverage Adobe Analytics as a data source for your Adobe Target activities (A4T). Adobe "Analytics for Target" (A4T) is a cross-solution integration that lets you create activities based on Analytics conversion metrics and audience segments. Learn how to implement and benefit from this powerful functionality in this highly-informative session which will include a step-by-step process to get started with A4T, key capabilities of the A4T integration, as well as common use cases.
How to leverage Adobe Analytics as a data source for Adobe Target Activities
Tuesday, May 21, 2019 | 8:00am – 9:00am PT
Join us and learn
Susan is Senior Customer Success Architect specializing in technical strategy for marketing automation programs. She has been at Adobe for more than 9 years honing her multi-solution skills across many top accounts (though Analytics will always be her first love). She combines her experience as an award-winning user interface designer with her deep information technology knowledge to provide elegant, scalable solutions that meet business needs. Living by the mantra “there is beauty in simplicity” she can help customers understand the complex inner workings of their multi-solution programs to drive greater value and adoption. Susan is based in the suburbs of Chicago, IL where she spends her free time learning how to use a miter saw, attempting to grow the perfect tomato, and watching her 9-year-old son play Fortnite and Legend of Zelda.