Adobe Target Basics

A customer success webinar

Wednesday, June 26, 2019
8:00am - 9:00am PT
Duration: 60 minutes

Build a unified visitor profile with Adobe Target’s segmentation capabilities.

Join Gil Jimenez, multi-solution architect at Adobe, for a jam-packed session on "all things audience". Identify the wide variety of audience types, their multiple sources, and different optimal use cases across Adobe Experience Cloud; understand how to use mbox trace to show audience profiles; create personas and build audiences for different devices.

This session will dive deep into possibilities on how to drive the most relevant experiences to strategic audiences for your organisation's improved engagement and ROI.

Program details
Adobe Target Basics Webinar - Part 2 on Best Practices in Audience Segmentation
Wednesday, June 26, 2019 | 8:00am - 9:00am PT

Join us and learn

  • How to segment and manage audiences coming from different platforms
  • How to use mbox Trace to reflect the outcome of an mbox call
  • Tips on creating audiences and defining audience categories
  • Highly useful testing tips and tricks in Target and Analytics

Click here for Adobe Target Basics webinar – Part 1 on Best Practices in Audience Segmentation


  • Gil Jimenez

    Gil Jimenez
    Multi-Solution Architect, Adobe

    Gil is a multi-solution architect experienced in the enablement and user adoption of digital marketing technologies. His expertise lies in planning and implementing cross-channel digital marketing initiatives and aligning overall solution architecture to enterprise digital marketing strategies.