From clicks to real conversions—making your website work.
Maidenhead, UK
"What can we do that is going to make a difference to our website? The whole idea of the Conversion Hero Workshop is to address that very question."
Adobe Digital Learning Services brings Conversion Hero Workshop, which is the first-ever classroom workshop that will focus on the business concepts behind making your website work. It will help you move beyond technology and use actionable analytics to make practical changes to your website to score better conversions. Join seasoned Adobe instructors to learn how you can also minimise the cost per acquisition, improve audience engagement metrics, and achieve higher overall revenues.
When:
Where: Maidenhead, UK
Fee: $3600
20% discount for All Access Learning Pass holders
The Conversion Hero Workshop will be conducted over a period of 4 days covering the following topics:
“Adobe training course made me realise that there are a plethora of business cases and opportunities to revisit marketing strategy for improving conversion, engagement and revenue KPIs.”
Sr. UX Leader/Group Product Manager at Leading automotive manufacturer
This workshop has been designed to help you decode website analytics from a business perspective and use them to optimise your website for conversions. It will entail a series of practical assessments and real use-cases from participants’ websites—which in turn will help you reduce friction on the path to purchase and convert more visitors into customers.
To sum it up, this workshop will enable you to:
Business users as well as technical users of Analytics who want to gain a business perspective.
Still not sure if this workshop is for you?
This workshop is intended for everyone who is using analytics (Adobe or non-Adobe) to measure their website performance and wants to learn practical ways of increasing conversions.
If you want to move beyond the technical side of things and understand the business concepts behind website conversions, then this is a must-attend workshop for you. All you need is the basic working knowledge of web analytics, testing, and optimisation.
Principal instructor and evangelist, Adobe Analytics Suite of Tools
Chris is the principal instructor and evangelist for the Adobe Analytics Suite of Tools and has over 25 years of experience as a professional trainer. He is responsible for delivering training to clients on all aspects of website optimisation, right from implementation to actual analytical insights. His approach and vision are to encourage delegates to think differently. His primary focus is on the psychological and sociological aspects of the data being collected. He specialises in deducing how such data can be best utilised to recognise individual online behaviour and to help companies provide personalised experiences for anyone interacting with their digital interfaces.
Corporate Trainer, Adobe Analytics + TargetMatthias is a corporate trainer with Adobe Customer Solutions since 2018—training beginners and advanced professionals in EMEA on Adobe Target and Adobe Analytics to increase conversions and get the most out of their technical environments. He has been providing actionable analytics in different roles for different companies over the past decade. His long-standing career in data analytics has always been driven with optimising conversion rates in different branches and with different tools. He has supported several companies to get the most valuable insights from data, the focus always being on optimising and personalising the business for the customer needs.
