Feb 15 | Feb 20 | Feb 22
3:00pm – 6:30pm AEDT
Duration: 3 hours 30 minutes

Customer intelligence that drives more effective engagement

Event Details

Join our Adobe experts for a Power Session on really getting to know your customers – understand their behaviour, what channels they use, what content they respond to, and how to effectively target them.

Power Session Schedule

Meet & Greet

  1. Welcome & Introduction
  2. Session Topics
    • Understand customer journeys by utilising advanced analytics
    • Enrich the customer profile with additional data sources
    • Make audiences actionable
    • Extend audiences, reach, and inventory with advanced look-alike modelling
  3. Networking Drinks

This year, with more time for Q&A and discussion, we invite you to join the conversation. Bring your questions, ideas and examples. Stay for networking drinks & dinner after the presentations.

Presenters

  • Craig Lewin

    Craig Lewin
    Product Specialist, Adobe

    Craig is the Product Specialist for ANZ, Adobe Analytics and Adobe Target. He has been with Adobe for 8 years – joining the Adobe team in Sydney from the Lehi, Utah office in the US.

    Prior to Adobe, Craig worked as a Technical Marketing Manager or Marketing Project Manager for Novell, MCI & Qwest (US telecoms), IBM, and Convergent Group.

    He enjoys teaching and has taught Active Directory, Visual Basic, and Python programming for ITT Technical Schools. Craig also spends time on volunteer and non-profit work. He has taught at a planetarium, participates in community theatre, built a database for Utah homeless agencies, and recently undertook two weeks of humanitarian work in Uganda.

  • Ian Dejong

    Ian Dejong
    Solution Consultant, Adobe

    Ian is a digital professional with both a broad and deep knowledge of & experience in the media landscape. Ian is a Solutions Consultant with a Multi-Solution remit helping customers align Adobe products to solve for their needs while ensuring the best integrations with any applicable inhouse or 3rd party solutions.