The highly-anticipated Adobe and Econsultancy report, Quarterly Digital Intelligence Briefing: The Quest for Mobile Excellence, details the results of a global survey of marketers and digital professionals. It highlights key priorities, challenges and areas of investments that companies need to consider for 2015 and beyond.
Nearly two-thirds of companies stated they intend to increase their mobile investments in 2015.
51% of companies say they’re measuring user engagement and ROI as part of their mobile marketing.
71% of companies said they invested in native apps and 81% invested in content apps.
Even as the world moves to mobile, organizations continue to struggle to embrace the technology and cultural requirements necessary to make the shift. Fortunately, as these survey results show, companies increasingly see a path forward toward completing their mobile transformations.
— Matt Asay, VP Mobile, Adobe
More companies are rising to the mobile challenge, but many still struggle to implement long-term mobile into their long-term digital marketing strategies. Read the report to get the upper hand.