Adobe Analytics

Born in web analytics.
A Leader in marketing analytics.

We’re a leader in the first Gartner Magic Quadrant for Marketing Analytics.

In the first ever Magic Quadrant for Marketing Analytics, Gartner named us a leader, positioned highest in ability to execute. In essence, we make it easy for you to connect and deliver data insight directly into your marketing tools. It’s more than being informed. We offer seamless integration for immediate action.

Read the report

Our customers have great things to say, too.

We’re excited about the recognition. And just as excited to hear great feedback from our customers — who have demanded real-time and actionable analytics.

Adobe Analytics empowers our teams to make data-driven decisions, giving us insight into the best ways to present information to customers online.” — Audi

Three key areas where we excel in marketing analytics:

Comprehensive Integration

Comprehensive Integration

Adobe Analytics integrates with the Adobe Marketing Cloud and third-party solutions, so users of all levels can quickly turn insights into action.

Advanced Segmentation Capabilities

Advanced Segmentation Capabilities

Our easy-to-use segmentation makes complex data simple. So you can deliver powerful marketing insights, from mobile and media to web and video.

Market-leading Innovation

Market-leading Innovation

We deliver cutting-edge capabilities for both online and offline marketing campaigns, such as an open platform, streamlined workflows, and predictive modeling.

You’ve heard from others. Now find out for yourself.

Adobe Analytics offers best-in-class customer intelligence for enterprise. And we provide the most comprehensive set of marketing tools that users of all skill levels can integrate into marketing campaigns today.

Do you know what your marketing is doing? We can help.

Learn more about Adobe Analytics