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Retail companies use Adobe Marketing Cloud to drive results.

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National furniture retailer Room & Board boosts customer confidence and sales by helping customers visualize custom cabinets and furniture using Adobe Experience Manager dynamic media and personalized media capabilities.

  • Challenges

    • Overcoming known usability issues by providing a dynamic visualization publishing and serving platform
    • Transforming cabinet selection with a customization tool
    • Creating a dynamic method of hosting and serving web assets without burdening existing resources or budget

  • Actions

    • Leveraged Adobe Experience Manger to manage image content
    • Create a customizable online visualization tool using the personalized media capabilities of Adobe Experience Manager
    • Used the dynamic media capabilities of Adobe Experience Manager to zoom in on custom images created by customers

  • Results

    • Improved sales by giving customers greater confidence in their purchases through enhanced product visualization
    • Increased online revenue by 152%
    • Increased in-store revenue by 6%
    • Achieved a projected annual ROI of 950% across all channels

Adobe Marketing Cloud solutions used:

  • Adobe Experience Manager

“Adobe Experience Manager has been a critical part of our ability to produce and maintain tens of thousands of images on the website to better sell our product.”

Lisa Knapp

Project Manager, Room & Board

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These customers also use Adobe Marketing Cloud:

  • Condé Nast
  • Lenovo
  • MGM Resorts International
  • Redbox
  • Sears

See more success stories ›

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