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Retail companies use Adobe Marketing Cloud to drive results.

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Renault UK, a national network of automotive dealerships in the United Kingdom, creates a more interactive customer experience by using Adobe Experience Manger to deliver dynamic images, video, brochures and more.

  • Challenges

    • Using an in-house team to produce a rich-image gallery, including 360-degree views of vehicles
    • Integrating media across the website for more immersive customer experiences
    • Providing customers with up-to-date information about vehicle features and pricing

  • Actions

    • Used the dynamic media capabilities in Adobe Experience Manager to enhance the visual experience online with multiple views, color swatching, and zoom and hotspot functionality
    • Created and delivered engaging video content using Adobe Experience Manager video capabilities
    • Provided up-to-date brochure information by leveraging the electronic catalog capabilities of Adobe Experience Manager

  • Results

    • Reduced costs and accelerated publishing of timely content using in-house resources
    • Created and managed a rich gallery of images supporting alternate product views and 360-degree views
    • Enhanced customer experiences by delivering high-impact online images and video
    • Streamlined creation and delivery of detailed digital brochures to provide customers with easy access to current information

Adobe Marketing Cloud solutions used:

  • Adobe Experience Manager

“Adobe Experience Manager has reduced our costs to create and deliver content, while empowering us to offer customers much more interactive, enjoyable ways to learn about our products.”

Pippa Barron

Online Development and Publishing Manager, Renault UK

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These customers also use Adobe Marketing Cloud:

  • Condé Nast
  • Lenovo
  • MGM Resorts International
  • Redbox
  • Sears

See more success stories ›

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