Adobe & SXSW

Adobe Creative Camp: Friday, March 13 and Saturday, March 14

JW Marriot, Austin, Salon E on 3rd Floor

Friday

  • Revamping Photoshop for Screen Design
    11:00am – Noon

    Come join us as we dig into the full and behind-the-scenes story on the revamping of Photoshop for screen design. For the past two years, a small group of designers, researchers, and management has been talking with and reaching out to Photoshop's design users. We listened to the complaints, we smiled at the praise, but most importantly we learned. And with that knowledge we've set into motion a number of responses meant to improve designer workflows. As we weave in and out of this story on how an iconic piece of software is being transformed to meet new demands, we'll share new projects (and perhaps products :) that the team has been working hard on.

    Speaker: Zorana Gee

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  • Moving from Graphic Design to 3D Object Design
    12:30pm – 1:30pm

    Seemingly overnight a new industry has emerged: 3D printing. And while it’s easy to get excited about the technology, it’s the design of the 3D objects that really matters. Thankfully the new 3D printing capabilities in Adobe Photoshop allow graphic designers to take their design skills in a new direction and create, perfect, preview, and print 3D designs in a familiar environment.

    In this session you will learn what you need to know to bring your ideas and designs into the physical world including the different materials for printing, how to use your own printer or a printing service, how to sell your 3D design services and more. What was once on your screen can be a physical object in front of you. The only question is, what will you create, and where will this new industry take you?

    Speaker: Paul Trani

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  • Failure as a Creative Catalyst
    2:00pm – 3:00pm

    It is often said that change is good but the reality is change is scary especially when the change is taking a brand new job or working on a new creative project in an area that you’ve never worked in before. It can be even harder when everything doesn’t go as planned and you encounter challenges, set backs or even failure on your new project.

    In this session established designer Erik Natzke will talk about his experience leaving his own agency to come to Adobe and building his first iOS app, Brush, and the challenges he encountered along the way. Erik’s goal for Brush was to let designers extend their creativity and engage them to play more but the app development process wasn’t always fun or smooth. When he ran into set backs, solutions didn’t always appear right away. Ultimately the journey of getting through all the set backs led Erik to discovering new solutions and launching a truly delightful app.

    Speaker: Erik Natzke

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  • How to be a More Inefficient Designer
    3:30pm – 4:30pm

    Are you well-organized, methodical, and competent? Is your work productive, effective, and streamlined? Well, we can help!

    We’ve all been taught to value efficiency, because obviously time is money. But the religion of efficiency comes to us from industrial revolution assembly lines with the goal of churning out the same product repeatedly with as little variation as possible. That’s not the goal of design.

    In this session, The Made Shop will share tips and tricks for:

    • Introducing friction, indecision, and waste into the design process
    • Misspending time and energy
    • Making things the hard way
    • Un-automating simple procedures
    • And consistently producing downright inefficient design!

    Speakers: Marke Johnson & Nathan Johnson of The Made Shop

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Saturday

  • The Evolution of the Web
    9:30am – 10:30am

    The web has changed a lot in just the past few years and continues to grow in exciting ways. We have new devices and interaction paradigms as well as increasing expectations from users. In this session we will explore inspirational examples of where the web is headed and what new opportunities these provide. We’ll look at demos and techniques that allow us to take advantage of what we have today while looking to the possibilities of the future.

    Speaker: CJ Gammon

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  • Going from Design to Code Without Going Insane
    11:00am – Noon

    Designing and coding for the web is complicated for designers and developers who have to work together. Designers have to produce designs for various screen sizes, developers have to turn those designs into code, and they have to work together to get this done as quickly as possible. We’ve all been there, done that, and felt the pain. But, help is here! Learn about new workflows for designers and developers to work better together. Learn how to share information from a PSD without needing to redline or write a “spec”, how to use layer comps for designing various screen sizes, and explore techniques for optimizing your assets and code. You might not be ready to kiss each other, but you’ll be going from PSD to code in a snap.

    Speakers: Ryan Stewart & Sarah Hunt

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  • Story Structure Secrets
    12:30pm – 1:30pm

    Learn how to hook the viewer with a compelling opening, structure questions that engage the audience, and identify when it’s time to move from one scene to another. Using examples, you will see how the rules of three-act structure can be applied to films of any length. From shorts to features or documentaries, your film will benefit by applying classic techniques to create strong story structure.

    Speaker: Christine Steele

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  • Make Social Media POP! With Video
    2:00pm – 3:00pm

    One of the best ways to reach your customers is through social media and while words and pictures can be interesting, a sure fire way to capture attention on social is through engaging video. If you’ve never made a video before, it can be overwhelming to figure out where to start. How do you get your message across in a short amount of time and find the right balance of entertainment vs. information? How should you plan before you shoot to capture the best possible material to work with? How do you edit? And how do you decide where to post your videos?

    In this session, you will learn how to create your video content and give it a professional look and sound on your iPhone or iPad with Adobe Premiere Clip, and then share it via social media channels for maximum reach.

    Speaker: Dave Werner

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  • Promoting Your Creative Work on the Web
    3:30pm   4:30pm

    Are you well-organized, methodical, and competent? Is your work productive, effective, and streamlined? Well, we can help!

    Your online portfolio is one of the most important parts of promoting your creative career — but just how do you do that? It can be daunting to get started. As a Community Manager at Behance, the world’s largest creative portfolio platform with over 4 million members, Roxanne Schwartz has seen thousands of creative portfolios on the web, and will share what works (and what doesn’t!) when it comes to showcasing creative work online. Even non-designers can create a knockout online portfolio by following best-practices learned from top creatives. From guiding principles to the nitty-gritty details, this session will teach you the best way to promote your creative work online (on Behance and elsewhere) and give you exposure to the right people.

    Speaker: Roxanne Schwartz

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